See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
E.J. Schultz is the Chicago Bureau Chief at Advertising Age and covers beverage, automotive and sports marketing. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics, and the Island Packet in South Carolina. His journalism awards include a 2012 Jesse H. Neal National Business Journalism Award for best range of work by a single author and a 2011 Best in Business award for a feature story from the Society of American Business Editors and Writers. A native of Cincinnati, Mr. Schultz has an economics degree from Xavier University and a masters in journalism from Northwestern University.
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the…
The former 360i CEO joins the ‘Ad Lib’ podcast to discuss her new job at…
Break down the silos, organize for success and prepare to lose control The concept of…
A deep dive into why companies are ridding themselves of the long-respected chief marketing role…
Pura Still capitalizes on the spiked seltzer trend, without the bubbles A beer marketer is…
If a truck hauling Nestle bottled water gets in an accident, an alert goes out almost immediately…
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and…
A 78-Year-Old Irish Grandma Is the Star of VW’s ‘America’ Campaign https://youtu.be/rpq4NXtokNU VW set the…
Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced…