Zara built a $20B empire on fast fashion. Now it needs to slow down
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
Elizabeth Segran is senior staff writer at Fast Company, whose work has appeared in a range of publications including The Atlantic, Foreign Policy, Foreign Affairs, The Nation, The New Republic, The Chronicle of Higher Education and Salon. Her book, The Rocket Years, was published in 2020 by Harper Books. She received her Ph.D. from the University of California, Berkeley in the field of South and Southeast Asian Studies with a Designated Emphasis in Women, Gender and Sexuality. She is an expert on India, having devoted a decade to studying its history, literature, culture and gender dynamics.
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
Many of the women taking the field in this summer’s World Cup were inspired as…
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
The L’Oréal-funded startup Seed Phytonutrients sells its products in bottles made out of paper and…
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…
This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not…
This Startup Built Its Brand On Facebook. Now It Can Never Leave. While scrolling Facebook…
Nailing the right product is hard. Sometimes you have to think outside the box to…