Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
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The World of Voice
eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the…
How the Pandemic Is Reshaping the Advertising Industry
eMarketer · The Executive Roundtable: Bob Liodice, ANA | How the Pandemic is Reshaping Advertising | Jun…
More Retailers Are Investing in Social Advertising
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep…
How Digital Are Millennials in Their Shopping?
At a life stage that entails lots of buying, millennials are combining digital and in-store…
The Ad Platform: Reaching Professionals on LinkedIn
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it…
Is TikTok a Social Media Powerhouse or a Passing Fad?
eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst…
Promotions Will Delay Subscription Fatigue
Disregard talk that the newest streaming service will be a “Netflix killer.” There is room…
The Ad Platform: The Next Phase of Programmatic Maturity?
For years, advertisers and their partners have complained about a lack of transparency in programmatic…
What’s Top of Mind for CMOs Right Now?
For our report on how the role of the CMO has changed in recent years, we asked…