The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
In 2016, Americans spent an average of five hours and forty-three minutes on digital media…
Author Erin Schmidt
Erin Schmidt
Erin Schmidt serves as Senior Director of Client Services at Branded Entertainment Network (BEN), specializing in developing strategy and execution of entertainment campaigns for clients like Dyson, Jose Cuervo, and Dunkin’ Donuts. Prior to the 2012 acquisition by BEN, Erin served on the client services team at Norm Marshall & Associates, a pioneer in the product placement space. With over 12 years of experience in integrating brands into content, Erin has developed an expertise in the process of bringing brands and content creators to deliver seamless execution.