Brands still not getting personalization right
Research: Marketers Overestimating How Well They Listen To Customers Recently, we conducted VoC research for…
Author Ernan Roman
Ernan Roman
Ernan Roman (@ernanroman) is president of ERDM Corp. and author of "Voice of the Customer Marketing." He was inducted in the DMA Marketing Hall of Fame in 2011, named by the Online Marketing Institute as one of the "2014 Top 40 Digital Luminaries," and named by Crain's BtoB Magazine as one of the "100 most influential people in Business Marketing."