Time, effort and expertise impede targeted marketing
Most marketers see data as the primary impediment to targeted marketing — and with good…
Author Evan Magliocca
Here’s why loyalty needs to break the rules
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…