The Engineering Leader’s Guide to Crafting a Personal Brand that Stands Out From the Crowd
To plot the course of Anjuan Simmons’ engineering career, you need to go back to an…
Author First Round Review
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
Kenneth Lin was skimming through Reddit — an unremarkable daily habit — when he discovered…
My Launch Lessons from 37 Minutes in an Amazon War Room
In the late morning of April 11, 2011, hours before its planned launch, the third-generation…