Non premium brands have more wheelpower
Initial vehicle defects can push consumers to competing brands: report Non-premium brand automobiles have higher-quality…
Author Forrest Cardamenis
Forrest Cardamenis
Forrest Cardamenis, editorial assistant on Luxury Daily, New York
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
Fashion brands still struggling with sustainability practices
The fashion sector is the second largest polluter in the world after the oil industry, according to…
Localization presents obstacles, opportunities for brands: L2
Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts,…