Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
Author Jeff Beer
Jeff Beer
Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine. He lives in Toronto.
How Apple treated Rihanna’s Super Bowl halftime show like its most popular new product
Rihanna ended her electrifying first live performance in seven years suspended high above the State…
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
Doja Cat, Taco Bell, Mexican pizza, and the making of a marketing unicorn
If you think this confluence between celebrity and brand can’t be copied, you’re right. But…
Should marketers create competitive brand tensions?
The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…
Can Tesla still be cool if it’s a rental car? Apparently, yes
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
How to brand fintech in the volatile Gamestop era
There’s a new acronym being used in investing circles: BANG. It stands for Blackberry, AMC,…
This new Facebook ad targets the only people left who actually like the brand
A cat adoption café. Specialty fashion accessories. Goat yoga. There’s one place it all can…
With GameStop, Robinhood broke the biggest rule of branding
The legend of Robin Hood is that of a heroic outlaw who steals from the…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…