P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
Missguided invests heavily in influencer marketing. In fact, it takes the lion’s share of its…
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…
How brands are getting more value from Instagram Stories influencer content The 24-hour lifespan of…
The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100%…
Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech…