If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
Author Jennifer Smith
Jennifer Smith
Jennifer Smith is VP of marketing at MarketingProfs. She is a seasoned marketing leader whose expertise covers creative strategy and execution, brand building, digital strategy, and multichannel inbound and demand generation marketing.