Advertising casualties of the pivot to privacy
It’s open season on advertising techniques that rely too heavily on personal user data. Tighter…
Author Jessica Davies
Jessica Davies
UK Editor
Header bidding is on the rise as advertisers seek transparency
The publisher guide to the state of header bidding Header bidding started as a short-term…
The journey to becoming a priceless brand
MasterCard’s new ambition: Become a lifestyle brand MasterCard is on a mission to transform its…