Advertising only works if it is seen. And seen often.
Every business owner on earth has asked this question at some point or another… They…
Author John Furgurson
You’re So Vain: The ‘Me, Me, Me’ POV—How to Avoid the Most Common Sin in Marketing
Technically, I guess vanity’s not a sin. It didn’t make the list of the seven…
Is blogging still a useful, relevant marketing tool?
Yep, it’s still worth writing, even in this age of chat bots and TicToc. When…
What’s the definition of an “agency”?
As a marketing professional I get deluged with ads, posts, junk mail and articles offering…
Yep, you heard it here first! Creative ads actually outperform boring, unimaginative ads
Paul Dyson at Data2Decisions has been modeling the impact of advertising for more than 20…
Beware of the unnamed, ill-advised “pivot.”
Back in the heyday of personal computers Compaq was a big, big deal. In 1981…
Wasted breath and nonsense — How to avoid messed-up messages
Many companies that run radio and TV advertising waste their breath — and precious broadcast…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
Slicing & dicing your marketing budget for the best results
I’ve been pondering a question that you might be familiar with: Where am I going…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…