WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Author John Glenday
John Glenday
John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.
‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators
Sony has unleashed a new digital brand campaign on social media to showcase how film, music…
30% of B2B marketers own up to delivering a ‘poor’ digital experience
Close to a third of B2B marketers have given a brutally frank assessment of their services in…
The rebranding of Uber
Uber rebrands less than two years after its last effort Ride-hailing app Uber’s attempts to improve its…
Only half of consumers can identify a single charitable brand
A sharp drop in the number of consumers are able to identify a single brand…
Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…
Gatorade signs Lionel Messi, Luis Suarez and Gabriel Jesus for global football campaign
Sports drink brand Gatorade is fielding an all-star team of its own with the launch of ‘Everything…
Nearly three quarters of women over 50 shun all advertising
72% of women aged 53 to 72 – dubbed ‘baby boomers’- ‘don’t pay attention to advertising’,…
Facebook to demote business, brand and media posts in news feed shake up
Facebook is preparing the ground for a significant shift in emphasis over how its news feed…
Content marketing industry to be worth $412bn by 2021 following four-year growth spurt
The global content marketing industry is projected to enjoy a compound annual growth rate of 16% according…