Publishers Are Rethinking Those ‘Around the Web’ Ads
You see them everywhere, and maybe, sometimes, you click: those rows of links under web…
Author John Herrman
Sapna Maheshwari
Sapna Maheshwari is a business reporter covering advertising for The New York Times.
How Sponsored Content Is Becoming King in a Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed…
How social platforms are transforming online publishing
Online Media Is Tested When Social Platforms Come to Town Online media companies are, once…