How to effectively bring science to marketing
Brands are adopting a ‘test and learn’ approach to marketing strategy. Recent IPA Effectiveness Awards…
Author Jonathan Allan
Jonathan Allan
Jonathan Allan is the sales director of Channel 4, and was a judge of the 2016 IPA Effectiveness Awards. A version of this article appeared in the IPA book, "Advertising Works 23". Awards case studies can be purchased from www.ipa.co.uk/effectiveness/winners