Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Jonathan has worked as a journalist for the past 8 years. His journalism credits include employment at the Omaha World-Herald, Willamette Week, and NFL.com, with projects appearing in New York Newsday, WRITERS' Journal, and others. Other writing has regularly appeared on LiveSTRONG.com, Reputation.com and FindLaw.com, among others. He is the recipient of a First Place award in Sports Feature from the Society of Professional Journalists Northwest Region. He lives in Portland, Oregon and works as a marketing writer and a freelance editor.
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s…
Every day, retailers watch customers leave their stores without making a purchase. For most of…
For marketers juggling a million different tasks and to-do lists, social media platforms can feel…