Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
Author Julian Cannon
Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them
Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and…
Here are some of the quirkiest brand collaborations that got us talking in 2022
Brand collaborations aren’t uncommon. And marketing executives maintain it’s for a good reason: these partnerships…
How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…