Exploring Digital Innovation Globally
Digital innovation has been at the forefront of the marketing experience for the last several…
Kate serves as Senior Marketing Coordinator at the CMO Council where she drives the social media engagement strategy and content and creative development for the CMO Council’s biweekly newsletter, Required Reading and monthly e-journal, Marketing Magnified. She is a first point of contact for interviews featured in CMO Council reports as well. Kate holds a bachelors degree in Communication Studies and Foreign Affairs from Slippery Rock University of Pennsylvania and currently resides in the Bay Area with her rescue dog, Archie. When she’s not writing for CMO Council, you can find her chipping away at her endless stack of novels on her bookshelf or writing her own.
Digital innovation has been at the forefront of the marketing experience for the last several…
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
There is no “new” way to say this, so we’re just going to say it:…
In the age of online shopping and fickle customers, loyalty may feel like a thing…
Last week, we asked our Twitter followers how they felt about working from home. 33 percent said…