Snapchat Plays Hard to Get With Celebrities and Influencers
The musician Jay Sean has visited the headquarters of YouTube, Facebook and Twitter. Instagram has…
Author Katie Benner
Sapna Maheshwari
Sapna Maheshwari is a business reporter covering advertising for The New York Times.
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…