Branding January 30, 2021 0 6 ways brands can appeal to ethical consumers In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
Marketing June 14, 2020 0 Omnichannel marketing in the new digital age The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
Branding April 15, 2019 0 Managing a brand’s reputation via online reviews Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
Branding September 25, 2018 0 The time for branded podcasts is now A decade ago, I co-hosted a 30-minute podcast called DadsUnplugged for five years. Unfortunately, the company that…