Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
It has been just over two years since Apple introduced Apple Tracking Transparency (ATT) and iOS…
Author KIMEKO MCCOY
KIMEKO MCCOY
Former feature reporter turned digital marketer, mixing my habit of being extremely online with storytelling to build a digital narrative around brands and connect it to our readers across the globe. Currently I work at WarnerMedia in NYC to get our truTV, tbs and TNT products to our digital audience using newsletters, in-app alerts, push alerts and other marketing tactics.
How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
Hiring practices, employee benefits and company diversity are in focus at agencies and marketing organizations…
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person
As the Covid-19 vaccine rollout continues and consumers resume life as normal, marketers say they expect…
‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
There’s a direct-to-consumer brand for everything from pet food to shaving kits. And now, there’s…