Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
Author knowledge@wharton
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
Celebrate the Rule Breakers: Why Unsafe Thinking Leads to Innovation
Playing it safe no longer gets results in the business world, especially with so many…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Going Cashless: What Can We Learn from Sweden’s Experience?
Sweden is regarded as the poster child of cashless countries and is expected to become…
Entrepreneurship Myths: Why You Likely Won’t Be Rich and Famous
There’s a common narrative that to be successful in business or as an entrepreneur, you…
What Marketers Are Doing Wrong in Data Analytics
Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure…
Amid the Fantasy, Comic-Con Tackles the Real World
In this opinion piece, Knowledge@Wharton’s Technology and Media Editor, Kendall Whitehouse, looks at some of…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…