Can 40 Seconds of Compassion Make a Difference in Health Care?
Stephen Trzeciak, a critical care doctor at Cooper University Health Care in Camden, N.J., has worked long…
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How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
What’s Behind Facebook’s Slump?
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
What’s Behind the Hype About Artificial Intelligence?
Apoorv Saxena, lead product manager at Google and co-founder of the AI Frontiers conference that will be…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
How Platforms Will Disrupt the Future of Media and Entertainment
Remember that decades-old public service announcement asking parents, “Do you know where your children are?”…
Reinventing a Dot-com Era Startup for the Mobile Age
It was 1999, a year when the Backstreet Boys sat atop the Billboard charts and…
How to Find Your Most Valuable Customers
Leading companies have always understood the importance of delighting their customers. But not all customers…
Selling Luxury: How High-end Brands Are Embracing the Internet
Online shoppers won’t find a price list or an “add to cart” button when they…