How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
Author knowledge@wharton
How One App Is Making Space for All Students in Higher Ed
Collaboration has always been key in the academic setting. Students learn better when they can…
Are You Ready for the Hybrid Workplace?
The future of work is hybrid. In the post-pandemic world, many companies will embrace the…
Changing Someone’s Mind: A Powerful New Approach
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck…
From Facts to Fake News: How Information Gets Distorted
Remember the old childhood game of telephone? One kid whispers a phrase in another kid’s…
How Common Ownership of Startups Improves Innovation Efficiency
When venture capital firms own equity in more than one competing startup in an industry,…
Want to Become a Better Leader? Question Your Assumptions
When Wharton management professor Adam Grant sat down to write his new book, Think Again: The Power of…
Do You Prefer Cats or Dogs? Why Self-expression Increases Giving
Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…