How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
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When Several Lines Are Better Than One
Everyone knows the existential dread that comes along with standing in line for what seems…
How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
How Starbucks Came a Long Way on Customer Centricity
On May 25, Wharton School Press published an updated edition of Customer Centricity by Wharton marketing professor Peter Fader.…
Forget the Myths: How Entrepreneurs Can Succeed in Real Life
Mark Zuckerberg, Bill Gates and Jeff Bezos are wildly successful entrepreneurs, but they shouldn’t serve…
What Poker Can Teach Us about Making the World a Better Place
In her new book, The Biggest Bluff, psychologist and journalist Maria Konnikova writes about her immersion into…
Everything You Have Read About Contact Tracing Apps Is Wrong
Technology sounds like an attractive solution to contact tracing, but apps are at best a…
COVID-19 on Campus: How Should Schools Be Redesigned?
Redesigning academic institutions so that they can re-open and function safely in the aftermath of…