Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
Author Kyle O'Brien
Kyle O'Brien
I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week. I also play saxophone professionally.
Creative Director’s Choice: BSSP’s Sinan Dagli on falling in love with the Apple Watch spot
Creative Director’s Choice gives creative directors a chance to highlight the best work around and spotlight…
Samsung Galaxy campaign looks to ‘The Future’ with a soundtrack from the past
Doris Day sang the song Que Será Será back in the 1950s, but Samsung is…
Old Spice introduces Dean Cole to get weird with its Fresher Collection
Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old…
Uplifting the spirit of the brand!
Lyft teams with Wieden+Kennedy to get people to say ‘yep’ to the rideshare For many…
Michael B. Jordan steps behind the camera to co-direct short film for Bacardi
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s…
Dove champions paternity leave in #DearFutureDads campaign
In time for Father’s Day, Dove Men+Care is supporting paternity leave to stress the importance of children…
David&Goliath, Kia tap kids as brand ambassadors
A couple of cute kids are helping to sell cars they can’t even drive in…
Svedka Vodka gets creepy for Halloween with banner ads that stalk users in spooky campaign
Svedka Vodka amps up the creepy factor this Halloween season with a new campaign featuring banner ads…
Kodak captures special ‘moments’ in its latest campaign
At one time, Kodak ruled the world of technological disruption with its camera and film developments. The…