How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Author Lara O'Reilly
Lara O'Reilly
Lara O'Reilly is Business Insider's global advertising editor. She joined Business Insider in 2014 from Marketing Week UK where she worked on the news desk since 2010. In 2014 she was named by MHP Communications as one of the '30 under 30 to watch' in British journalism at its annual awards. Lara has also written for other titles including Press Gazette, Camouflage, The Worthing Herald, and X Magazine.
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
The age of the operator: What the new cluster of digital-media acquirers are doing differently
Digital-media-merger-mania accelerated towards the end of 2019. In the past couple of weeks alone, Vice…
As Facebook Users Shift to Stories, Advertisers Look to Follow
Ad spend on Stories is growing but marketers are still playing catch-up Growth in Facebook Inc.’s FB -0.92% ad sales…
Marketers are embracing Instagram’s self-serve ads
One ad buyer says spend on Instagram has increased ‘something like 11,000%’ between Q3 and…