Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign
‘How you feel matters more than how you look,’ new ad says Snapchat has an…
Author Lauren Johnson
Twitter’s New Service Cranks Out 6-Second Videos for Advertisers
#Fuel also produces long-form content for brands Even Twitter wants in on the six-second ad…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota
AI discovered science-based insights The Mirai is Toyota’s car of the future. It runs on…
Brands Are Digging Into GIF Data to Understand Consumer Behavior
Tenor breaks down the art of looping videos Domino’s GIFs are more than just popular,…
More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles
Starbucks, Airbnb try ‘featured tweets’ Earlier this summer, Twitter started beta testing a new feature…
Location based advertising gets a new fillip!
Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters Snapchat ads are getting a…
Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers
Data and social media are changing the game Even as pundits swear that bricks-and-mortar shopping isn’t…