Consumers demand more brand ethics worldwide, study shows
The WE Communications survey includes insights from 27,000 global participants. Innovation meets ethics. This year…
Author Lindsay Stein
AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING
In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform…
Take Note of Samsung: Tips for a Brand Crisis
It’s every marketer’s worst nightmare—your product suddenly presents a danger to consumers. It could be…