Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy Just…
Author Mansi Sharma
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid…
Zomato and Cult.fit’s mistakes are lessons for the advertising industry
Advertising is a tricky business; it’s not just about selling a product or service but…