Beaming on the pack of a new design
Global Jim Beam Portfolio Receives Packaging Makeover Jim Beam is getting a new look for…
Author Mark J Miller
Brand Nokia: Reconnecting with people
Brand Boomerang: Nokia Plans a Return to Smartphones Two years after the name Nokia basically…
Unscriptd Platform Lets Athletes Self-Publish Videos to Build Their Brands
Big-name sports figures often look to build their brands. With that comes a new wave…
Kenneth Cole Returns to Activist Roots in Brand Reboot Aimed at Millennials
Kenneth Cole has plenty of brand awareness but it is going through a reboot anyway…
FIFA Brands Are Finally Feeling the Heat of Scandal—Especially Nike
A week after FIFA’s world was turned upside down and 14 people werearrested in connection…