Speed Kills: Why Meme Marketing Rules the Internet
I spend a lot of time thinking about how marketing has changed over my lifetime…
Author Mark Schaefer
Mark Schaefer
Mark W. Schaefer is the Executive Director of Schaefer Marketing Solutions and author of five marketing books including The Content Code.
The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing…
Seven Small observation on marketing right now
Today I bring you a few small observations on marketing that are a little too…
The sexiest part of content marketing isn’t your content
The other day a marketing professional asked people in her community to comment on her…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
Please. Let’s not start with your “why”
I had a nice chat with a LinkedIn friend who said he was working on…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…
The most significant business advice I’ve received
I received the most significant business advice of my life more than 30 years ago…
How to turn content creation into a lead generation strategy
A good idea popped up in a recent conversation with Trent Dyrsmid, founder of the awesome Bright…
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…