Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…
Author Mark Schaefer
Mark Schaefer
Mark W. Schaefer is the Executive Director of Schaefer Marketing Solutions and author of five marketing books including The Content Code.
The rush to digital services is crushing online customer experience. We need to act NOW.
Since the pandemic started, I’ve heard an increasing number of stories of bad online customer…
Tom Peters’ profound and unexpected advice to the marketing community- Mark Schaefer
Something important and unexpected happened on our Marketing Companion podcast last week. Let me set…
Why nostalgia marketing is the next big idea for your company
On the surface, this seems like a very improbable scenario. Cobra Kai is follow-up to the…
I was saved by my personal brand
Like many people, when the coronavirus crisis hit, my business tanked. And then on top…
How will pandemic change influencer marketing
I recently saw two statistics that seem to be at odds. One-in-five influencers say brand collaborations…
Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
Audience or authenticity? Why building an audience strains your soul
We desperately want to be heard. If you’re creating a brand, trying to make change…
What Marketers Need to Know About Chat Apps
The rise of social media changed marketing. Now, before some marketers have even fully adapted…