#NoFilter – how understanding attention can reframe brand building
Your brand may be your biggest asset. But, is it being harnessed as well as…
Author Marketing Magnified
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…
What Apple’s big privacy changes mean for the future of marketing
Apple has done another transparency update. Sabri Suby looks at how this impacts digital marketers. …
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
Save Digital Assets, Cut the Frontline
After reading this, my friends in sales might not like me anymore. So here it…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
