As AI spreads across the marketing landscape, data’s role will be key to success or danger
As artificial intelligence’s ubiquity intensifies pretty much anywhere you look across the marketing and media…
Author Michael Bürgi
Why identity, as a valuable marketing tool, is at a turning point, per new report
A survey out today of 1,000 agency and marketing execs shows a majority believe user…
How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…