Author Mike Austin

Mike Austin is the co-founder and CEO at Fresh Relevance. While working at his previous email marketing business, Mike recognized the challenge of data aggregation in the e-commerce space, launching Fresh Relevance in 2013 with co-founders Eddy Swindell and Pete Austin to solve this data-need and optimize the customer journey. A serial entrepreneur, Mike founded his first software business when he was 16 and has been developing software and software businesses for more than two decades. Having worked in digital marketing for the majority of his career, Mike is an expert in tying digital experiences with traditional marketing databases, with a deep understanding of data and how to leverage it.