‘This Is a False Advertisement’: X Ads Are Being Challenged by Reader Context
Major brands including Apple and Samsung have had critical notes attached to ads. Political advertisers…
Author Patrick Coffee
Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
An aversion to political controversy and a reliance on creators for AI-generated content have helped…
AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers
Tools like ChatGPT could complicate marketers’ ability to scrutinize online content. Some firms say the…
Most CMOs Who Leave Their Jobs Move Up, Study Finds
CMOs at Fortune 500 companies also tend to last in their jobs about as long…
University of Phoenix Dives Into Immigration Debate With Latest Ad
Pivot from its previous campaigns on working parents After dedicating its last few ads to…
Adidas Knocks Under Armour Again With This Inspirational ‘One in a Billion’ Ad for China
And David Beckham pops in to say hi Some in the Western world retain unfortunate…