Coffee shop noise is the perfect amount for creativity!
USP(Unique Selling Proposition) is passe! Brands, bring on UFP(Unique Feelings Proposition)
What memories are you creating?
Fear is a reaction, creativity is a response!
Trust Conclave @IIMB by IIM Bangalore and ISD Global: Videos and Testimonials
IIM Bangalore and ISD Global conceptualised Trust workshop receives overwhelming response
In the age of UNmarketing, do you have an UNagency?
Do You Have The FOURce With You?

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Author Raffaella Bianchi

Raffaella Bianchi

Raffaella Bianchi is a senior expert in McKinsey’s Milan office

Digital & Social

September 16, 2015 0

Overcoming obstacles to digital customer care

Providing superior digital customer care, or e-care, can lower costs and increase customer satisfaction. Yet…

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