Instinct Isn’t Enough: Great Design Demands Data
DATA-INFORMED DESIGN, NOT DATA-DRIVEN DESIGN, IS KEY FOR DELIVERING TOP-NOTCH PRODUCTS, ARGUES ROBERT HOEKMAN JR. Executives…
Author Robert Hoekman Jr.
Robert Hoekman Jr.
Robert Hoekman Jr. is a product strategy expert and author of multiple UX books including "Experience Required" and the Field Guide to UX Strategy. He has spent the last 15+ years designing and executing UX strategies with companies like Rackspace, Intuit, Adobe, Dodge, Edmunds, and others.