Innovation Is Not the Key to Success, Reinvention Is
One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is “How…
Author Roger Cusa
Roger Cusa
Roger Cusa is an international marketing executive and author of Reinventing the Egg: To Win the Game Is to Change It. He believes the key to growing and innovating successful businesses isn't about incremental ideas or doing something slightly better; it's about reinvention.