Will native advertising bring about a renaissance?
Roger Pugh ponders the future, and whether native advertising will be able to bring about…
Author Roger Pugh
Roger Pugh
Roger Pugh is the head of native advertising for The Big Smoke Media Group, and has had a long established career in advertising across Australia, USA and the UK. He is best known for bringing to market the Toyota ‘Oh! What a feeling’ campaign and works with The Big Smoke’s Millennial copy writers, as well as B2B and B2C brands to ensure that advertising still gets cut through despite the changing technologies around us.