How SPO is driving ad tech’s decarbonization push
“Sustainability” is one of the latest buzzwords in ad tech with it driving many of…
Author Ronan Shields
Ronan Shields
I cover digital media trading and martech for The Drum magazine, plus I write my own opinion pieces, I don't really commission them.
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of…
The definitive guide to what’s in and out in ad tech in 2022
— This article first appeared in digiday.com Seeking to build and grow your brand using…
Ad tech comes under the microscope as marketers evolve their media mix
Marketers are attempting to take back control of their online advertising operations facing growing challenges,…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…