Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
Why Marketers Use AI For Audience Targeting There are many ways that marketers can use…
Buyers are unifying their sales teams edia companies are eliminating the silos between their direct and automated…
Blockchain and AI generate buzz, but uptake is incremental merging technologies like blockchain and artificial…
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
Just as controversies roll off Donald Trump, scandals don’t affect YouTube the way that many…
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…