Welcome to Manhood, Gillette Told the 50-Year-Old Woman
A 50-year-old professor and mother in Tuscaloosa, Ala. A 19-year-old woman in Toledo, Iowa. A…
Author Sapna Maheshwari
Sapna Maheshwari
Sapna Maheshwari is a business reporter covering advertising for The New York Times.
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…
How advertising is challenging anti-Muslim attitudes
In Year of Anti-Muslim Vitriol, Brands Promote Inclusion The gentle piano music starts as the…
Snapchat Plays Hard to Get With Celebrities and Influencers
The musician Jay Sean has visited the headquarters of YouTube, Facebook and Twitter. Instagram has…
Publishers Are Rethinking Those ‘Around the Web’ Ads
You see them everywhere, and maybe, sometimes, you click: those rows of links under web…
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…