Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
Sarah is a senior editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…