Brands asking us to copy and paste messages without personalization, say influencers
Influencers around the world are being approached by brands with generic, cut and paste style…
Author Shawn Lim
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…
Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…