Sustainability the new ROI route for brands
adidas Group greenENERGY Fund Shows the ROI of Sustainability adidas is proud of being a sustainable…
Author Sheila Shayon
The Revamping of an iconic brand
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…
Research: Think of Millennials As Four Distinct Segments
Grouping millennials together as a single group can be a costly mistake for marketers. “People keep thinking…
Why Brands Must Rethink Marketing in This Age of Disruption
The 2015 ANA Masters of Marketing annual conference kicked off in Orlando on Oct. 14th with opening…
The Sweat Equity factor from brands for their Customers
Brands Make Customers Sweat for Rewards Is making consumers work to receive perks the secret to…