The 4A’s Latest Mission: Drawing Up ‘Recession Proof’ Plan For Agencies
Whether the U.S. and other countries are in a recession or soon headed for one…
Author Steve McClellan
Steve McClellan
Steve McClellan is the Editor of MediaPost's Agency Daily (MAD).
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Report Finds Trust Lacking In Media Agency-Client Relationships
A new report from media consultant ID Comms finds that media shops continue to be…
Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change
Talent, adapting to the pace of change and managing content flow across multiple platforms are…