Your brand’s worth is in your own hands!
You do not have to look far ahead into the horizon to read that businesses…
Author Suresh Dinakaran
Suresh Dinakaran
Suresh Dinakaran is the Chief Storyteller at Dubai headquartered branding agency ISD Global, Managing Editor of BrandKnew and Founder, Weeklileaks. Feedback welcome at suresh@groupisd.com
It’s a time to Re-Imagine!
Time to Re Imagine Business! And the time is now. As they say, ” The future is…
The Big Trap for Brands: A Sea of Sameness!
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Does the world need another ad agency?
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The PRomise, The PRospect, The PoweR of Celebrity PRanding!
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It’s a time to Re-Imagine!
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Over the years, tried and oft used terms in the world of business and marketing…
Emotions that have no speed limit when it comes to virality !
Rage seems to be in Rage when it comes to emotions traveling the farthest and…
A sign of things to come for the advertising industry. It just doesn’t add up!
The ad industry, has been in deep sand for quite a while. With multiple aspersions…
If you are brand building, then reach for the EMOTE CONTROL!
A trend that is often overlooked in marketing is that everyones feels before they think and that the non rational emotional…